Now we’re into the hard graft and hustle time. It’s no longer a problem of technical difficulties in this tshirt idea. The issue comes down to two factors. Can I make a good enough product (I’m going with simplicity which may be a mistake, I might have to review this half way through the experiment to see if it is worth pivoting.) and marketing, getting people who might be interested to know about it.
This is something that many people write about and I’ve read tonnes of advice on how to do this sort of thing. However, the majority of people (I’d guess up to 95%) who read these things don’t really put them into action. They might take a simple tip or idea but they don’t put on the hard work you need to really put into action a difficult social media plan or content marketing plan.
So the next step is to find a good guide on how to market apparel and then violently put it into action. Luckily I have a great tool for researching articles and finding guides…the iPad.
Find a niche on a group site
The first tip I found is to go niche and wait for people to find you. Their advice is to see if there is some competition (to prove the validity of the market and interest) and then work out if your can do something better. If you can create the best thing in a niche, then you will attract people without even trying.
This sounds like a nice idea but also likely to lead to little revenue. You’re relying on other people just happening to find you, with a little bit of effort, I’m sure you could get a lot more returned.
Check out the full article here
Keep at it and keep adding ideas
A tip I found from Elke is that you need to keep adding new products to your page all the time. This helps keep your content fresh, provide more options and can lead to getting a few people to give you money multiple times. I know this as I’ve bought multiple tshirts from a couple of people.
This seems good long term advice but doesn’t help me in the short term for this challenge. Still it could be great to keep track of how this project goes in the long term and now I know how easy it is to set up a tshirt shop.
Click here to read Elke Clark’s advice
Target with Facebook ads
This is the advice from get busy living. He tried for a long time to get tshirts to sell (via tee spring) and nothing stuck. But after he had some success, he saw many more ideas work. It seemed that he devoted a lot of time to coming up with ideas and then targeting at the right people On Facebook. Of course, Facebook ads when done well work well. When they don’t, not so much.
Check out the article here
Putting it together
My plan is to try running some Facebook ads for the tshirts targeting Apple fans who are also creative professions. I’m also going to keep coming up with design ideas to add to my zazzle store (so keep an eye out). id love to try using tee spring for these, but as log as it doesn’t support iOS…I can do it for iPad guild.
In the mean time check out the shirts, feel free to share and keep an eye out for he final figures this month.