Apple released a new "Everyday" iPhone commercial highlighting the Facetime technology included on the iPhone. It's very well done and includes a set of different people using Facetime to communicate with their loved ones. Like the previous two "Everyday" commercials, Apple is doing a good job of communicating a very important message. The iPhone is about you and the people that are most important to you, not so much about the technology.
Here's a brief look at how Apple is writing their story with the iPhone: