in Apps, iOS, iPhone

Long time friends of the site Pressgram have just launched Pressgram v 2.0 of their app changing tact and going into a whole new direction. As a long time user of Pressgram I was excited to see these radical changes and what they had in store for us. Just in case you have missed what Pressgram is the elevator pitch is

Capture, edit, publish. The very best way to share your photos from your own digital property

And Pressgram lives up to it’s claim. Let’s look at some of the key changes.

Goodbye Social

The biggest change has been the removal of the social network aspect of Pressgram. Instead of opening the app to a stream of pictures from people you follow you are now directly going into the app. One of the really nice touches John has added here is the use of the front facing camera to give a sandblasted glass view of yourself.


However, as John pointed out in our recent interview with him, there are plenty of other social networks for sharing photos out there. Furthermore, not having a built in social network will help drive more people to the location you are sharing your photos to, keeping the comments in one place.


Hello Customisation

Although the social network built in to Pressgram has gone in version 2, it has been replaced with a whole host of new customisation tools and tricks. You are not longer limited to sharing only a square image to your blog but you can upload regular size images to your site. On top of that you have much great options to control the watermarking settings, add text to your images, add boarders, make your image look aged, add a texture to the image and even change the shape of the image completely. Pressgram v 2.0 really is a photo editors dream app.

Now Supporting More Blogging Platforms

Although Pressgram was originally for only “WordPress” sites, Pressgram has now added in almost every blogging platform under the sun (certainly all of the ones I’ve heard off). You are no longer tied to having a premium hosting option but can use a wide variety of social media platforms, including just Google plus and Twitter if you want. The full list of currently supported services are:

  • Blogger / Blogspot
  • Squarespace
  • Tumblr
  • Google+
  • Typepad
  • MovableType
  • Twitter
  • Facebook

Free with In App Purchases

I’m one of those crazy people who wants to support developers. I basically asked John how I could give him my money because when there is a good product I want to thank the person who made it and also ensure that they can continue to make good products.

Pressgrams pervious financial model worried me a bit, after the kickstarted there was no clear way how they’d pay for the server costs. Removing the social element helps a lot but they’ve also changed to a free with in app purchases model.

Right out of the block you can edit the size of the photo, apply a filter, apply an artificial blur and share your photos. Basically all the functions you can find on Instagram but with more filters, different shapes and the ability to share your image to a whole host of sites. However, for a few small fees you can add on extra customisation to let you fine tune the brightness, contrast, even the colour balance or add on text or a border.


There is even an option to unlock every option, tou can subscribe to Pressgram (something I haven’t seen in a photo app). When you subscribe, you’ll unlock every feature in the app as well as any features added in the future as well (plus you help support the developer too). Of course, a subscription runs out eventually so you can pay for either 3 or 12 months but you can not purchase every upgrade for life in one go.

A New Camera Interface

The final big change is the camera interface has changed, you can now set a different exposure point from the focal point. A core function common in many of the new camera apps on the market and the only feature that has kept me using a different camera app to take my photos. This new addition means I can remove my previous camera app of choice [Camera+] and instead just use Pressgram to capture, edit and publish my photos. My camera workflow just got a whole load simpler.

Better or Worse?

These are big changes and in a large way you might think that Pressgram is not the app that it first started as. To some degree…you’re right! However, the vision of Pressgram was not “to create a rival to instagram”. The vision was to create a great app that gives you control over your photos, let’s you keep ownership of your photos and helps you share them. In that regard Pressgram has evolved to fulfil it’s aim even better than before. I have removed every camera app except Pressgram and ProHDR from my phone as those are the only camera apps I need and I’m sure it’s the same for you.

If you really want the social aspect then you can sign up to instagram or another rival service for a larger following but there is no better app for publishing photos online.

Download Pressgram v.2.o Today

The app was not found in the store. 🙁

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Leave a Reply

  1. I am one of those that loved the social media community and what kept me coming back so many times. Sad to see it go.

    On the issue of posting, John keeps making these core functionality changes that require the user to relearn how to publish every couple months. It shouldn’t be this complex with every update. This has caused me to lose posts, publicly post stuff I wanted only to stay on the social network side, and now the category feature doesn’t work… I think it is time to delete the app…

    • Tricky and I can understand why people would leave it. I’m still trying to work out exactly how I’ll sharing things and where I will share them too but I suspect it will bring more people to my site in the long run and my other aim is to try and get comments in one or two places to create more interaction between followers. Everyone I followed on Pressgram I follow else where.

      It’s a good point about big UI changes. If you make them you have to educate users to avoid mistakes.