After another year when iPad sales declined (yup, it happened again) despite growth in every other area, Apple has released a new set of adverts focused on the iPad and how it is different, even better than a computer. I’m sure that you can relate as an iPad has several advantages over a standard laptop or desktop (and yes, it has disadvantages in some fields too.) Have a look.
Better than a computer
Don’t hunt for Wifi
Do more with word
No PC Viruses
These really hit the iPad’s selling points, its simple, it’s incredibly portable and you can use it with or without a keyboard. The Pencil adds options you don’t have with a PC and you can use a built in cellular connection. These are things that set the iPad apart and while you could add some of these features to a laptop, it wouldn’t do them as well as an iPad.
IPad Pro Ads made for Twitter
These are all twitter ads as well, rather than ads for TV, and make an interesting use of the medium. By using real users tweet (yes, you can find the original tweets and the creators were contacted by Apple before hand) they stand out on the platform. I’d be interested to see how Apple could adapt this to the TV.
It’s interesting to see Apple take a slightly different direction from it’s previous efforts of aiming a PC replacement or the device you make a film/music on. It makes me wonder if this will stick, or if this is an experimental direction. Personally, I think this type of direction is the right way to go as it focuses on its strengths. Still, it would be nice for Apple to address a couple of issues (like the split view app selector) to help the iPad be an even better computer. One that truly is outstanding and not with legacy ideas that aren’t that great.
What do you think of the new ads?