For the last few days, the Twittersphere has been abuzz with certain apps possibly going the way of a paid upgrade once you update to iOS 7.
They are wanting to cash in on the 93% stat that was dropped at WWDC aren’t they? Yes they are. That 93% stands for the amount of users running the latest and greatest version of iOS.
I don’t like this idea at all. It is truly a business decision and not a decision for the customer.
As always we have a choice in this matter. Or do we?
We do have a choice, but it’s a choice that is needed. A forced choice is a necessary evil.
Let’s take the example of Instacast (rumors of it being a paid update come iOS 7), I own a copy for iOS 6 which I love. But the evil that comes into play is this; If I want to upgrade to iOS 7, I can do one of two things, either decide to use iOS 7 without Instacast or I have to pay again for something I already own.
If I want to play basketball on this court I have to buy these shoes, I also have to buy the same shoes when they repave it each year. No thanks!
Do you see the flaw in this thinking? This is sketchy at best, and really needs to be discussed and fixed!
If this is a major release that offers a new design, code and is being rebuilt from the ground up, it could possibly pass, but I doubt smaller companies are putting major over hauls into their business plans just for iOS 7.
So what can be done?
I believe that a new design, as what Apple has done with iOS 7, would be your (the devs) chance to draw in new customers alone. There is no need to hit up your existing customers to pad your bottom line.
So implement as part of your business plan, a process in which you or your team codes a better interface and new functionality for your app. Include more sharing options etc. This will inevitablly draw new reviews from the blogosphere and bring your app back into the limelight.
There are other ways to get this done, don’t blame your poor business model and judgement on an new iOS from Apple. Shame on you!
What do you think? Let us know in the comments below. Is this slimy business practices or is this a last ditch effort from the little dev out there?