Apple should provide a stripped down version of iMessage on Android, akin to the version on Mac, and let the extra features sell themselves. I believe the ability to join in with a group chat but not all of the Animoji fun and FaceTime calls would actually push more users to adopt an iPhone next time they are upgrading.
- Greg Morris
Normally when you hear people describe iMessenge on Android, it is an all or nothing affair. But Greg makes an interesting half way case. A stripped down version. Kind of like a freemium app.
The only issue I can see is that classic freemium question. “How much do we have to include in the lite version, and how little can we get away with including in the free version.” Make a free version that’s too good and why would anyone switch, make one not good enough and why would anyone use it.
Greg makes the case that security and encryption is enough, but there’s signal and that’s not enough for most people. Perhaps iMessage also has a critical mass in the US, but not in Poland or the UK.
I use it with my wife and my dad who have iOS devices. My sister-in-law has one but we use WhatsApp, my best friend has an iOS device but we’re still using WhatsApp as well.
I would love to get off WhatsApp but it’s got the user base and inertia from time of use.
Having said all that I think Greg’s hypothesis is probably correct. Giving android users “a cup of water in hell” of iMessage would lead to more users coming over. Imagine everyone else sending memoji and stickers and you can just type LoL.