The iPhone Needs a Camera Button

The iPhone Needs A Camera Button – Greg Morris

Apple place a ridiculous amount of priority on the iPhone camera. Constantly improving the quality of the shots, and plowing money into #shotoniphone advertising. Yet they don’t seem to care about getting to the camera as quickly as possible. Teaching people how to shoot the best pictures is one thing, but the easy capture of important moments is much more important to the every day user.

I love this idea from Greg. I once attended an iPhone Street Photography workshop and I commented to the host that I found the iPhone camera to be more accessible and less accessible than my stand alone camera.
I can quickly pull my phone out of my pocket and be ready to shoot in a matter of seconds. But you can’t walk around all day with the screen on or you’ll have no battery.
Instead if I have my standalone camera out, I can flick a switch and pull the trigger in a second or two. (If it’s in my bag then it takes much longer).

His solution was external batteries, lots and lots of external batteries.

A dedicated camera button would not only help gain access to the camera quicker, but make it a better shooting experience too. You could follow camera focusing systems and have a half press lock the exposure and focus.

But let’s be honest, Apple wants a metal slab with no buttons and no ports so I don’t see it as being likely.

iMessage on Android ->

iMessage on Android

Apple should provide a stripped down version of iMessage on Android, akin to the version on Mac, and let the extra features sell themselves. I believe the ability to join in with a group chat but not all of the Animoji fun and FaceTime calls would actually push more users to adopt an iPhone next time they are upgrading.

  • Greg Morris

Normally when you hear people describe iMessenge on Android, it is an all or nothing affair. But Greg makes an interesting half way case. A stripped down version. Kind of like a freemium app.

The only issue I can see is that classic freemium question. “How much do we have to include in the lite version, and how little can we get away with including in the free version.” Make a free version that’s too good and why would anyone switch, make one not good enough and why would anyone use it.

Greg makes the case that security and encryption is enough, but there’s signal and that’s not enough for most people. Perhaps iMessage also has a critical mass in the US, but not in Poland or the UK.

I use it with my wife and my dad who have iOS devices. My sister-in-law has one but we use WhatsApp, my best friend has an iOS device but we’re still using WhatsApp as well.

I would love to get off WhatsApp but it’s got the user base and inertia from time of use.

Having said all that I think Greg’s hypothesis is probably correct. Giving android users “a cup of water in hell” of iMessage would lead to more users coming over. Imagine everyone else sending memoji and stickers and you can just type LoL.