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Candy Crush Saga on the Hunt for the Pinnacle of Casual Gaming Market

Everyone knows that the casual gaming market is a place where nothing remains the same forever, and even the top companies can encounter major difficulties and uncertainty. Sometime losing a significant amount of their appeal to active users.
Take the example of Candy Crush Saga; several months have passed since King.com has released that colorful and challenging puzzle game on iOS and Facebook, producing a big strike and making established providers of social game services like Zynga and Disney lose their mind – and thousands of active users too.

Currently, Candy Crush Saga is the most popular game on Facebook, having risen above FarmVille 2 on that list and having managed to secure more than 20 million likes on the application page; meanwhile, it has already managed to exceed ten million downloads on iOS. With the aid of crushing candies, you’ll be able to beat the extremely difficult 380 levels ahead of you.

Cowen and Company analyst Doug Creutz has attempted to sketch out the situation of the casual gaming market sector. He believes that King.com is currently the most appreciable rival of Zynga and Disney, having surpassed companies like DeNA, EA, Gree, Kabam or Supercell, which are also beginning to conquer their share in the market.

Creutz states that, in fact, Zynga and Disney are in a constant falling course, as the former has lost around 20% of their average number of players on their homegrown gaming platform in April and a total of 33% since January. The latter is currently being affected by the lack of a mobile game being positioned in the top 20, compromising its presence in that market sector, with only Marvel: Avengers Alliance turn-based social network game clinching Disney’s adversaries.

On the other hand, Warner Bros seems to be on the right path, managing to earn a place in the top 10 on the iPhone and the iPad charts with its fighting game Injustice: Gods Among Us.

So, no doubt, it’s going to be a tough summer in the casual gaming market sector for sure!

About Matthew Snider

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