As a human we are all loyal to our spouses, design, brands, companies, sports teams and a million other things. Are you a loyalist to something?
Loyal definition: faithful to a cause, ideal, custom, institution, or product
Macdaily has a few loyalist amongst it’s ranks. I for one would say I am loyal to Apple. Fanboys on down are loyal to the ecosystem that Apple has introduced and continually builds for us all. But does that make you a true loyalist. If HTC built a sweet looking phone (better than the HTC One) would you jump ship and swim ashore of another ecosystem? What if Alienware built an amazing gaming rig with a design like the Macbook Air?
Is everyone who uses an iDevice or owns a Macbook a loyalist?
In a recent survey released this week by Forrester, the majority of computer users (over 85%) have little loyalty to a particular brand or company. Surprised? But with the 15% or so left, who do you think dominates in brand loyalty?
If you guessed anything but Apple, please leave now!
Apple seems to be sitting at around 56% of that pie and continues to grow. But what does loyalty truly mean. As part of this survey the guys over at Forrester narrowed it down for us just a bit.
They broke the users into three main categories. Which do you fit into?
- The Free Radicals, who have little to no loyalty. This group consists of two subgroups: those who own exactly one type of device and those who own multiple devices, all of which come from a different ecosystem.
- The Loyalists, who have moderate or divided loyalty. This group is made up of those using multiple devices, a majority of which — but not all — are tied to a single ecosystem.
- The Devotees, who are strongly loyal to a single ecosystem. This segment consists of those using multiple devices, all of which come from a single ecosystem.
Where do you fit, are you one of the 59% in the US that is loyal to Apple and their products, marketing, machines and more? I am. I would put myself in the Devotees category. I live by my Macbook Air and my iPhone is always with me. Oh and by the way I founded and run a Mac centric community!
Where do you fit, does it surprise you at all?