As the name suggests, Search Ads will allow developers to promote their apps within App Store search results, allowing customers to discover or reengage with their apps, while respecting user privacy. Developers get paid when their ads are clicked and ads are only shown if they are relevant to the search query, if they’re not relevant, they won’t be shown, regardless of how much the developer is willing to pay. Learn more about Search Ads.
Apps in all App Store categories (including games) will soon be eligible to offer auto-renewal subscriptions, something that was previously limited to specific app categories. This new model also means developers will receive more revenue for qualifying subscriptions after one year. Currently, Apple takes a 30% cut from all paid apps, while the developer gets 70%, but under the subscription model, Apple will drop their cut to 15% after a subscriber accumulates one year of paid service, earning developers a healthy 85% revenue. Learn more about Subscriptions.
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