in Apple News, Uncategorized

Activision acquires the company behind Candy Crush for $5.9 billion

Games publisher, Activision Blizzard is set to acquire the company behind the Candy Crush Saga games, King Digital Entertainment, for a massive 5.9 billion dollars. You probably know Activision as the company behind hit console games like the Call of Duty series.

The acquisition comes after Activision reported that only five percent of net revenue came from mobile gaming, while the rest came from online gaming, console gaming and PC gaming. The announcement of the acquisition comes just a day before the company’s third quarter earnings report.

Last year, Candy Crush Saga players spent $1.3 billion via in-app purchases. King Digital is trying to be less financially dependent on its Candy Crush Saga series but the app still accounts for over a third of the company’s revenue.

$5.9 billion is a pretty staggering amount for a company that solely relies on digital sales and considering that Apple purchased Beats for $3 billion just last year.

Source – Activision

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