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Why Acquiring Snappycam Shows Apple Is Serious About iPhotography

Over the holiday period Apple snapped up (i’ll get my coat) the company snappycam. A one man operation who have made a seriously fast app to take photos on the iPhone. How fast exactly? How about full resolution images at 20-30fps, significantly faster than the inbuilt camera app. This from an engineer working on his own who built his app from the ground up without official apple support or even taking full advantage of the 64 bit processor technology. Clearly a highly talented individual worth getting on board. But what does snappycam show us about the bigger picture of Apple.

Apple Is Investing In Smartphone Photography

After communication, photography is usually the second most important feature for smartphone owners. As such it is definitely a factor that persuades users to choose one phone over another. If you look at the big Android smartphone released from last year (Moto X, S4, Note 3, Nexus 5) they all stressed how stunning the quality of their photos were. But no sooner had they been released, the complaints came in.

Although Android manufacturers have been investing in the quality of their Cameras they just haven’t reached the quality of the iPhone (Just look at this article from the ebay deals blog comparing camera). No matter how many megapixels they cram in it just goes to prove that it isn’t just a matter of how many pixels you have in your camera. The quality of the pixels and the services surrounding the camera are at least as important if not more so. Picture quality isn’t just a case of the numbers.

To make sure that they stay ahead of the curve and continue to offer the best photography smartphone experience, Apple are investing to stay ahead of the curb and more than just staying ahead, advancing smartphone photography.

Where Apple Still Needs To Direct Its Attention

Although Photostream, Shared Photo streams are great services that rival services don’t really offer it still isn’t a perfect solution to the photo storage and sharing conundrum. Just yesterday I had to help my friend get his Photos from his MacBook Pro on to his Apple TV and it was clear that he had no idea how the different services worked together or where he needed his photos to be so he could do this.

A single service (perhaps with a monthly or yearly fee) that saves your photos to a cloud backup service that can easily be access from any devices would be a godsend to many users. With options for automatic and manual backing up it would simplify photo management for so many users and offer Apple users a distinct advantage from other providers such as Android (which currently pushes users towards using Google plus to store all their photos).

Apple Is Serious About Mobile Photography

Snappycam might just be another aqui-hire but it shows that Apple is serious about investing in iPhotography and offering users the best experience they can.

About Chris Wilson

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